What is Your Distribution Game in 2024?
Distribution strategy questions vacation rental property managers should ask themselves when facing declining market trends
Natasha Koporulina
1/19/20241 min read
What to do when competition on Online Travel Agencies (OTA) like Airbnb and VRBO gets stronger
In today's landscape, Online Travel Agencies are pivotal for property visibility and building trust. Yet, the competition on platforms like Airbnb, VRBO, and Booking has intensified.
Is your New Year's resolution geared towards mastering your distribution strategy? What does it mean exactly for you:
✅ Expand your presence across multiple platforms?
✅ Optimize revenue and profit on each channel?
✅ Boost visibility and conversion rates?
✅ Attract the perfect guests?
✅ Secure bookings at better prices in advance?
✅ Create a powerful "billboard effect" that drives direct bookings?
✅ Streamline API connections with your property management system and maintain consistent branding effortlessly?
From my experience, distribution is more than meets the eye — it's intricately linked to marketing, revenue management, and reservation processes. As the industry evolves, now is the perfect time to reevaluate and fine-tune your strategy.
As I navigate my own journey in the vacation rental world, I want to extend a helping hand to the community. I offer expertise in conducting an inventory of existing channels and hands-on assistance in optimizing your listings for success. Let's connect and elevate your distribution game together!