As a fractional distribution strategy and listing optimization expert supporting Property Management Companies (PMC) across the US and beyond, I help Short Term Rental (STR) Managers turn “good enough” OTA listings into reliable revenue engines.
I bring together data, technology, and real-world cross-functional hospitality experience to help your listings shine on Airbnb, Vrbo, Booking.com, and niche channels — all with the goal of simplifying complexity, fixing hidden inefficiencies, and driving sustainable revenue.
With 25+ years in hospitality, tourism, and marketing, I’ve built brands, launched startups, led major projects (including the Olympic Games), and spent 6+ years in vacation rental property management across Operations, Guest Services, Revenue Management, and Marketing. I’ve also been an STR host since 2012, so I understand the Distribution from a holistic cross-functional and entrepreneurial lens.
How I support PMCs
Through Listing Lift Consulting, Project Work or Fractional Integration as a part of your team:
- Audit and optimize OTA listings at scale to improve visibility, conversion, and category placement
- Design smarter distribution strategies that balance channel mix, profitability, and owner expectations
- Build practical reporting and dashboards for impressions, views, conversion, cancellations, and review performance
- Tighten processes between PMS, pricing tools, and channel managers so distribution stops living in a silo
- Train in-house teams on listing optimization, merchandising, and reputation management
If you’re trying to fix underperforming listings, make sense of Airbnb vs. Vrbo vs. Booking.com, or finally get proactive about distribution instead of reacting to owners and OTAs — I’m here to be your strategic partner, not just another hired gun.
My Background
Hi there!
Education
Master of Business Administration in Tourism, Graduated in 2002
Passion
Travelling and Experiencing Places Like a Local
I’m a lifelong traveler (57 countries and counting) and former adventure tourism project manager, which means I think like both a guest and an operator. That perspective shows up in every audit, strategy, and recommendation I deliver.
I am Natasha Osborn,
The Founder and Principal Consultant at LISTING LIFT
Mission
Why Partner With Us
We are on a mission to help actively growing vacation rental property management companies elevate above the competition with winning distribution strategies and premier listing optimization.
Purpose
Our Purpose Is To Raise the Bar of Distribution in Vacation Rental and Short-Term Rental Industry.
Values
Continuous Learning: Embracing an ongoing commitment to acquiring knowledge to stay on top of the game.
Freedom: Valuing independence in decision-making and action, allowing for creativity and innovation through teamwork.
Integrity: Upholding honesty, transparency, and ethical behavior in all endeavors, even when nobody's watching.
Curiosity: Actively seeking to understand and explore new opportunities and challenges.
What is in it for YOU?
Listing Lift's strategic distribution and premier optimization services will help you concentrate on strategic business and life goals while we enhance your vacation rental property listings.
Hire expert consulting service, specializing in vacation rentals for a fraction of the cost of a full-time employee. Reach out any time when you need updates or take onboard new properties!