Property / Page Views

In my previous post, we covered First Page Impressions—how often your listing appears in search results. But impressions alone aren’t enough to fill your booking calendar. Enter Property Page Views (also known as Search to Listing)—the metric that tells you how many potential guests clicked through to view your property.

So, what’s a “good” number of Page Views? A general benchmark is this: if 10-20% or more of your First Page Impressions are converting into Page Views, your listing is attracting leads. For example, if you have 1,000 First Page Impressions and 100 Page Views, you’re in a stronger position. Anything above that is a sign you’re catching people’s attention.

How to boost your Page Views (Search to Listing rate):

1. Optimize your cover photo: This is your first impression! Make sure your thumbnail image highlights something truly appealing about your property—whether it’s a stunning view, modern amenities, or a cozy interior.

2. Refine your pricing: Competitive pricing encourages clicks. Research similar listings and ensure your price reflects both value and competitiveness without undervaluing your offering. Don't forget to check both - rental rate and total price with all the fees vs competition.

3. Sharpen your title: A descriptive and enticing title can make all the difference. Use all the available space it to highlight key features, like proximity to attractions or unique amenities that make your listing stand out.

Tracking your Page Views:

Most OTAs give you insights into Page Views, but if you’re not hitting that 10% min target, it may be time to tweak your strategy.

Curious about how your listings perform in terms of Page Views? Let’s chat metrics and see where improvements can be made. Reach out for free discovery call HERE.