Is Your Listing Performance on OTAs Meeting Expectations?
What 3 key metrics are most beneficial in listing performance analysis on distribution channels.
Natasha Koporulina
9/10/20241 min read
One of the most frequent questions I get from clients is how to gauge the success of their listings on online platforms. The straightforward answer? Bookings and Revenue!
But that's just the tip of the iceberg, or bottom of the funnel to be precise. To truly understand your listings’ performance, you should monitor these three key metrics:
1. First Page Impressions
2. Listing Views
3. Conversions
These stats are available on the dashboards of major OTAs. Regularly reviewing them can help you identify which properties in your portfolio may need a performance boost.
In my upcoming posts, I’ll delve deeper into each metric, explaining how to interpret the numbers and what actions to take.
In the meantime, if you'd like a professional assessment of your listings, fill out a Contact Form to request a free audit.