Images - The Most Impactful Tool To Increase Visibility on OTAs like Airbnb, VRBO and Booking.com

I’m often asked how to improve listing visibility and boost bookings. Here’s the truth: photos are one of the most impactful tools for optimizing your listing. According to recent Expedia's research, guests spend over 70% of their time on your listing looking at photos. That’s HUGE.

Your listing’s photos are your first (and often only) chance to grab attention. With no doubts, price, reviews, and availability seal the deal for most guests. However, high-quality, thoughtfully curated images can make all the difference in creating emotional attachment, justify the cost and win any rational con like 'not so glowing review'.

Here are some photo tips that work:

🌟 Highlight your best features upfront: Think views, pools, location, modern kitchens, or outdoor spaces perfect for making memories. Don't be afraid to use more than TOP-5 images for it. Most OTAs allow to scroll almost all images in carousel from the search page - keep attention hooked!

🏡 Tell a story with your photos: Create “wow” moments—like sunset views or trendy decor—and don't forget about practical details like parking or layout shots. Also, take advantage of visualizing sleeping arrangements in relevant sections - they go a long way too!

✍️ Use captions wisely: Call out unique perks, like “5-minute walk to local cafes XYZ,” instead of dry statement of the image itself like “Living Room” to guide guests through the home 'tour'. PRO TIP: reuse your descriptions in captions to save time.

By investing in your listing photos and following these strategies, you’ll not only increase visibility but also attract more guests and boost conversions on platforms like Airbnb and VRBO.

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Need help optimizing your rental listing? Let’s connect! I’d love to share tips and strategies to help your property stand out.

BOOK FREE discovery call with me to see how we can help to boost your visibility on channels!