How to make your STR listing stand out with images

Wondering about the Airbnb/VRBO algorithm and how to stay on top of it?

When did you last check or change your listings on the platforms? Forget "set it and forget it" – let's talk about OTA's Search Engine Optimization. Boosting first-page impressions and conversion rates involves more than just top-quality photos and stellar reviews. Ever thought about the less common factors, like your profile completeness or catchy property names? These can make a huge difference, enhancing your brand and encouraging direct bookings. But let's start with the basics: Images 🖼

HERO SHOT

Headshot also called Hero Shot or simply Thumbnail is the Holy Grail of hooking potential guests' attention and landing them on a listing page – high resolution, bright shot highlighting the top feature of the home (not just surroundings). Did you know savvy guests search properties by images now? Keep it consistent across platforms.

TOP-5 COLLAGE

The top 5 photos should showcase your home's best features and create a compelling story, complementing your title and short description. Don't start with the walkthrough – choose wisely based on guest reviews and what stands out. If the home has a pool or beach access - bring those photos up into 5 shots, the Airbnb algorithm scans those images to confirm the search category.

SEASONAL REFRESH

Strategically rearrange the initial five images to align with the season and capitalize on booking trends. If most of your homes are booked for summer family vacations as early as January – highlight family-friendly scenes with vibrant green grass or beach settings during this month. As the seasons shift, transform the visual narrative to appeal to couples or retirees during shoulder seasons.

GET INSTAGRAMMABLE

Lifestyle and Instagram-worthy moments create desire. Whether it's sunglasses and a sun hat by the pool or coffee with a view, paint a picture guests can't resist. The more clicks and saves in Wishlists, the better you look in rankings.

TELL THE STORY

Captions can support listing descriptions for guests with visual perception (who rarely read descriptions) and matter for SEO. Duplicate the property name for better searchability online on several or all photos to get the most out of the "Billboard Effect". Also, it is worth spending time logically organizing your photo order, like what your guests would experience upon arrival. That is the time and place for a walk-through order!

QUALITY & QUANTITY

It's essential to emphasize the importance of high-quality photos when selling your vacation homes online, especially on OTAs. Invest in a professional real estate photographer or, even better, an Airbnb photographer in your area. Remember, quantity matters too. Aim for 35-50 photos to improve your rankings. If your space is small, focus on showcasing the area and activities. Pro tip: Your local Chamber of Commerce or DMO can often provide free images!

It may sound simple and attainable, but implementing high-quality, plentiful selling photos can take time and money. Investing wisely into it will be your best bet on visibility and more bookings in the long run. But remember, even the best photos need occasional refreshing.

If you want to make a real statement with your listing and ensure above-average results while freeing up your time, consider reaching out to experts. At Listing Lift, we specialize in making your listings look their best across all channels. Reach out to see how we can help elevate your property’s online presence!