Distribution Strategy & OTA Listing Optimization for Vacation Rental and STR Property Managers
We help Property Management Companies fix hidden listing inefficiencies, improve visibility and conversion on Airbnb / Vrbo / Booking.com, and build a distribution engine that scales with your needs on a fractional basis.
About Us
At Listing Lift we bring together data, technology, and hands-on cross-functional hospitality experience to help vacation rental listings shine across Airbnb, Vrbo, Booking.com, and niche channels.
Our work centers on simplifying complexity, fixing hidden inefficiencies, and driving sustainable revenue for Property Management Companies across the US and beyond.
Natasha Osborn
Founder and Principal Consultant
LISTING LIFT
700+
14
Years of Experience in the Field
Listings Transformed
Examples of Problems We Solve
Low listing Visibility or declining Impressions on OTAs like Airbnb, VRBO and Booking.com
Internal Distribution Chaos (PMS → Channel Manager → OTA Misalignment)
Poor Photo quality & sequencing
Outdated title & description Copy
Listing Inconsistencies across OTAs
Teams Stretched too thin
Lack of Up-to-Date Expertise
Listing Rebranding for Mergers & Acquisitions
STEP 1 — Diagnostic Audit
Technical + content audit across all channels using proprietary framework with recommendations.
STEP 2 — Implementation
Listing optimization, photo sequencing, captioning, titles, descriptions, mapping & amenities fixes.
STEP 3 — Distribution Strategy
Channel mix, category targeting, alignment with revenue management & marketing.
STEP 4 — Team Enablement
SOPs, training, workflows, reporting.
STEP 5 — Continuous Improvement (Fractional Distribution Director)
Monthly Goal & Task Setting + Execution Control + Analytics Support to track Performance.
Our Methodology:
CASE STUDIES
✔ Long-Term Visibility & Conversion Growth
A property on monthly retainer has consistently remained on page 1 across major OTAs for more than two years, maintaining 10× higher views and conversions compared to the local market baseline.
✔ In-House Team Enablement in Under 30 Days
Developed SOPs, workflows, and training modules that empowered the client’s internal team to take over foundational distribution and listing maintenance tasks in less than one month — without losing performance momentum.
✔ Scaled Portfolio 3× Without Additional Staff
Streamlined internal distribution processes and onboarding workflows, enabling the client to integrate a newly acquired portfolio and scale operations 3× using the Existing Team — with no drop in listing quality or channel performance.
✔ OTA Mapping Issue Identified & Resolved in 12 Billable Hours
Diagnosed a critical PMS → channel manager → OTA mapping problem and delivered the solution, complete with implementation steps.
Results:
+30% increase in page views on Booking.com
+45% YoY revenue growth on Vrbo
+55% YoY revenue growth on Airbnb
”As we’ve scaled our business so quickly, we couldn’t have done it without Natasha. She’s become an important part of our team. She’s an expert at copywriting, OTA optimization, channel management, and so many more things in relation to the vacation rental industry. I would recommend her to anyone that is looking to level up their team and their listings. I can’t say enough good things about her and her skill set. ”
- Steven Wood, the owner of Host & Home
”Natasha helped bring clarity to our distribution setup and offered practical steps to improve our OTA presence. Her guidance was easy to follow and made an immediate difference for our team.”
- Alex Meringoff, Chief Operating Officer at Ocean City Vacation Homes
”Natasha is an expert, dependable, and effective consultant who always produces outstanding results. She boosted the revenue of my short-term rental business by 40% by implementing revenue management software, as well as optimizing our online presence.”
- Frankie John, the owner of STR business
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